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One thing, three names. In these docs we call your assistant a Digital Twin. You will also see it called an Instance — on the Instance Settings panel, in the admin Instances list, and in your web address (your-instance.praxislxp.com) — and an Institution, which is what our software calls it behind the scenes (in API fields such as institution). All three mean exactly the same thing: one assistant, with its own knowledge, voice, members and settings. Which name you see depends on the screen you are on, not on what the thing is. An Account is different — it is the organisation that owns one or more Digital Twins.
Creating a Digital Twin takes about 10-20 minutes from the self-service wizard, or 24-48 hours if you want our team to build one for you. Pick the path that fits.

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Choose Your Path

We Build It For You

Our team handles everything. Best for organizations or anyone who wants a polished twin without the setup work.Timeline: 24-48 hours

Build It Yourself

Walk through the 8-step wizard at your own pace. Your twin is live the moment you finish the Configuration step.Timeline: 10-20 minutes

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Option 1: We Build It For You

Best for organizations, busy professionals, or anyone who wants an expert-configured Digital Twin on day one.

Complete the Request Form

Fill out our intake form (takes about 2 minutes).

Request Your Digital Twin

Start the request form →
We’ll ask about:
  • Your expertise and domain
  • Intended use cases
  • Branding preferences
  • Any special requirements

We Build Your Digital Twin

Our team configures everything for you within 24-48 hours:
  • Personalized AI instructions based on your input
  • Visual identity and branding
  • Initial knowledge base setup
  • Tool and integration configuration

Start Using It

You’ll receive an email with your login link and a pointer to the Quick-start Guide.
This option is ideal for enterprise deployments, faculty with limited time, or anyone who wants an expert-configured twin from day one.

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Option 2: Build It Yourself

The self-service wizard walks you through eight steps. You can always go back to a previous step using the numbered steps across the top or the Back button. The Cancel button (or × on the modal) closes the wizard. Up through Step 6 nothing has been saved, so cancelling discards the in-progress draft. Once you click Create on Step 6 the twin is created — cancelling on Step 7 (file upload) or Step 8 (success) just closes the wizard; the twin stays.

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Before You Start

Using Pria with your own account? You can create your own Digital Twin once your personal Pria has answered 5 of your questions:
  1. Open the Gallery (in the Studio UI: Settings › Billing & Credits). On your Personal Account, a Create your own Digital Twin card counts your questions (for example, 3 of 5 questions).
  2. After the fifth, select Upgrade and create a Digital Twin, then Upgrade in Upgrade your account. Your personal Pria, its conversations and your credits stay as they are; you can’t undo the upgrade yourself.
  3. Turn on two-step sign-in when asked. The wizard then opens.
Your account can create up to 3 Digital Twins; after that you see Your account can’t create more Digital Twins. If you use Pria through your school or organization, ask its administrator to create a Digital Twin for you.
A name for your Digital Twin (you can change it later)
An avatar image — file upload, webcam snapshot, or paste from clipboard (optional but recommended)
About 10-15 minutes for the personalization interview; longer if you also upload knowledge files

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How to Open the Wizard

The most common entry point.
1

Open the Gallery

Select the arrow next to your current Digital Twin in the top bar, then Gallery.Digital Twin Gallery
2

Select Add, then Create

Select Add at the top of the gallery, then Create. The wizard opens in a window over the page.Gallery Add → Create

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The 8-Step Wizard

A row of numbered steps across the top of the wizard tracks your progress. You can click any previously-visited step to jump back to it.

Name & Type

Enter the Name your twin will be called. It defaults to “Pria” if you leave it blank, and you can change it later. The name you type here also pre-fills the “What should your digital twin be called?” question in the personalization interview.
There’s no longer an interview-type choice on this step — every twin is now personalized through the same guided Persona Builder interview (Step 4). Just name your twin and continue.

Profile Picture

Upload an avatar via the picture-upload widget. You can:
  • Upload a file from your device
  • Take a snapshot with your webcam
  • Paste an image from the clipboard
The widget includes a circular crop tool so the avatar fits the gallery card. You can leave the picture blank and click Next — twins without an avatar fall back to the default Pria image, and you can set or change the picture later from the Edit page.

Appearance

Set how this twin looks. Two parts:
  • UI Theme — choose User Directed (let each person use their own light/dark preference), Dark, or Light.
  • Background images — optional light-mode and dark-mode backgrounds that appear behind the chat surface. Click a background tile to upload a local image (cropped to a wide 16:9 frame), or paste an Image URL (publicly reachable HTTPS).
Everything here is optional — leave the backgrounds blank and click Next to use the defaults. You can always change the theme and backgrounds later from the Edit page.

Personalization Questions

This is the Persona Builder — one curated 15-question interview grouped into five sections (Basic Identity, Role and Primary Use Case, Audience, Communication Style, Advice Style and Guardrails). Questions are shown one at a time with prev/next controls and a progress bar.Most questions are plain text, but two use richer controls:
  • A personality slider group — seven traits (tone, energy, detail, feedback, humor, thinking, warmth), each a 1-to-7 scale; click one square per trait.
  • A single-choice tile question for how your twin gives advice (Direct, Encouraging, Analytical, or Balanced).
Six questions are required (your name, email, the twin’s role, what it helps with, its audience, and its advice style). The Next button stays disabled until every required question is answered — it reads “Answer N more required to continue” until then. The email question pre-fills from your account, and the twin-name question syncs with the name you set in Step 1.
Be specific. Detail in the answers translates directly into detail in your twin’s voice — the answers become the personalization context behind your twin’s Instructions. See Onboarding Questions for the full question list.

Review Instructions

When you reach this step, Pria automatically generates the twin’s instructions from your interview answers (the Generate Prompt step) and shows them in an editable editor. You can:
  • Edit directly to fine-tune phrasing
  • Click Regenerate from answers to discard your edits and rebuild from the questions
Instructions are required — the Next button is locked while the draft is generating and stays locked if the field is empty (it reads “Instructions required to continue”). These instructions are handed to the AI at the start of every single conversation with your twin — they are the standing brief it always works from (the system prompt, in AI terms).

Configuration

Three groups of settings.Conversation Access — who is allowed to chat with this twin:Convo Mode — toggle to enable real-time voice conversations with this twin. Off by default.Credit Management — pick one:Click the Create button (its label includes your twin’s name) when you’re done. The wizard plays a short full-screen creation animation (~5 seconds — Seeding Digital Twin… Infusing personality… Shaping voice & tone… Awakening consciousness…) while it creates the twin, saves your question answers, and refreshes your profile.

Build Knowledge Base

Optional but powerful. Upload documents to give your twin domain-specific knowledge that is referenced in real time during conversations.You can:
  • Drag and drop files onto the drop zone
  • Paste files from the clipboard (e.g. a screenshot you just took)
  • Click Choose Files to Upload to pick from your device
Supported formats include PDF, DOCX, TXT, CSV, images, audio, video, and more. Uploaded files appear in a list below with their processing status (Processing / Ready / Error).Click Finish to skip or move on; you can add more files at any time from the admin Files page.

Done

Success screen with your twin’s avatar, a confirmation that it’s been added to your Gallery, and credit-related guidance:
  • If your parent account has auto-transfer enabled, you’re told credits will refill automatically when low.
  • Otherwise, an Add Credits Now shortcut takes you to the Pricing page.
Two action buttons close the wizard:
  • Edit — opens the full admin edit page for this twin (instructions, AI models, files, members, etc.)
  • Converse — jumps straight into your first conversation with the new twin

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What Gets Saved

Everything you entered in Steps 1–6 is saved together the moment you click Create on Step 6 — nothing is saved before that:
  • Name, picture, UI theme, light/dark backgrounds
  • Generated/edited instructions
  • Conversation access mode and credit policy
  • Voice (Convo Mode) toggle
Your interview answers are stored separately from the twin itself, so you can come back and edit them later from the twin’s admin page. File uploads on Step 7 are independent — each file is processed in the background, and you can close the wizard before processing finishes without losing them.

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After Creation Checklist

Once your twin is live, work through these:

Test Conversations

Open the twin and have a few conversations. Listen for tone, accuracy, and anything that doesn’t sound like you.

Upload Knowledge

Add reference documents to the IP Vault so the twin can ground its answers in your sources.

Configure Assistants

Set up specialized assistants for the specific tasks you’ll use the twin for.

Invite Users

Share access with your team, students, or audience — by invitation, account membership, or public link depending on the access mode you chose.

Integrate

Connect to your LMS, website, or other platforms.

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Troubleshooting

All six required questions must be answered before the wizard lets you advance — your name, email, the twin’s role, what it helps with, its audience, and its advice style. The button label shows how many remain: “Answer N more required to continue”. Optional questions can be left blank.
The URL must be publicly accessible (no login wall), served over HTTPS, allowed to be shown on other websites (no CORS restriction), and link directly to the image file (ending in .jpg, .png, .gif, or .webp). If in doubt, use the Upload File button instead — uploaded images are hosted by us.
On Step 5, edit the text directly to rewrite phrasing, or click Regenerate from answers to rebuild from the questions. You can always refine the instructions later from the twin’s Edit page.
Digital Twin creation is rate-limited to a few attempts per minute to keep the system stable. Wait a minute and try again.
Nothing is saved until you click Create on Step 6. Steps 1-5 live entirely in the wizard’s local state — closing or cancelling discards them.
Check your Gallery (the arrow next to your current Digital Twin in the top bar, then Gallery). Newly created twins appear there immediately. If a twin was created through Canvas LMS, it may be linked only to that course context.

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Next Steps

Quick-Start Guide

Learn how to use your new Digital Twin

Add Assistants

Create specialized AI assistants

Integrate Everywhere

Embed your Digital Twin in websites, LMS, and more